Projects
World Expo Shanghai
Details
Held along the banks of Shanghai’s Huangpu River, the World Expo Shanghai featured an unprecedented number of participating countries. Set on the largest ever World Expo event site, it attracted a record total of 73 million visitors.
Our Role
Creative direction, programming, show creation, experience creation and event management.
Project Objective
The Singapore Pavilion was an international showcase of the city state’s achievements in sustainable urban development, cultural and artistic talent, and design. The brief was thus to create a programme that would captivate international audiences and tell an unforgettable story of Singapore.
Project Highlights
The World Expo opening ceremony programme
The Singapore Pavilion’s ‘Country Day Celebration’ where cultural stories were shared with high level dignitaries
A Singaporean music festival that drew significant local and international media attention
Special events and VIP delegate visits to the Singapore Pavilion
