Projects
STREAT
Details
Launched in 2015, STREAT has since become a permanent highlight event of the annual Singapore Food Festival organised by the Singapore Tourism Board. A unique outdoor dining experience in the heart of the city, it attracts a large number of local and international visitors every year.
Our Role
Branding and marketing, creative direction, programming, F&B curation, experience creation and event management.
Project Objective
The brief called for a concept that showcased Singapore food in all its glory – from signature hawker fare to modern Singaporean creations. One of the key objectives was to tell the story of Singapore food culture, celebrating the richness and diversity of the city’s culinary offerings and local talent. The vision was for a curated, creative showcase that brought together exciting culinary and dining experiences, and entertainment.
Project Highlights
A contemporary take on the local street food experience
A unique pop-up dining experience in collaboration with award-winning celebrity chefs and bartenders
Thoughtfully curated culinary lifetstyle programmes that included workshops, retail and live entertainment
